Research Guides: 2024 Election Resources: Campaign Advertising

Finding Current Political Ads

News: use local and national news sources (see the "Election News" tab) to identify specific races. You can then search for candidates names or locations on YouTube in order to view their advertisements.

MORE News Options: online or print articles in news sources may reference particular advertisements. They may link directly to or embed the ad within the news article itself.

Political parties: visit both local and national political party websites for their campaign ads. Don't forget the smaller parties, in addition to both the state and national arms of the Democratic and Republican parties.

Issues or particular races: look for special interest groups OR super PACs that focus on particular issues (again, you can use news articles to help identify these). They may sponsor their own advertising campaigns.

Livingroom Candidate (American Museum of the Moving Image)
At least one campaign video apiece for each of the major Presidential candidates, 1952-2008.
Political Communication Laboratory (Stanford)
Videos of campaign ads for the 2000, 2004, 2008, 2012 and 2016 Presidential elections.
America Votes: Presidential Campaign Memorabilia
Photographs of campaign buttons, posters and brochures, 1796-2000.
Political Communication Center archive (University of Oklahoma)
Collection includes tv ads going back to 1950, and radio ads back to 1930s.